Our AI accelerates revenue for the most iconic sports teams, leagues, technology companies, and VCs—trusted by Salesforce, Live Nation, Google, AWS, and HP, along with 100+ VCs, 200+ startups, and 60+ teams across the NFL, MLB, NBA, NHL, EPL, MLS, NASCAR, and Formula 1.
With two decades of experience accelerating top-of-funnel, Demand Inc. has earned the trust of 100+ top VCs and professional sports teams. As FastCompany noted back in 2010, quoting renowned VC Mark Suster: “What you really want are guys like Derek Rey.” That insight still rings true today, as our founder’s proven sales development playbook continues to drive billions in pipeline across tech and sports.
DEMAND INC. UNVEILS NEW AWS POWERED BI PLATFORM
"The Sales Intelligence Tool will automate client reporting that Demand Inc. previously compiled manually for clients. The insights from client messaging will help determine the language that helps convert potential sales leads into successful sponsorships. The company works with roughly 60 professional teams spanning the MLB, MLS, NBA, NFL, NHL and the Premier League."
We accelerate the top of the funnel through booked meetings
WE RESEARCH
Our AI and 30+Â person research team has added 22M contacts to our clients' CRMs. We specialize in building target contact lists that match your exact ideal customer profile (ICP). We programmatically validate email addresses before we reach out and see less than a 1% bounce rate.
WE WRITE
Our copywriters shipped 4 million messages last year and specialize in writing in a human-like, natural tone (e.g., not tone deaf). We do this for both email cadences and LinkedIn messages. Concise, non-salesy messaging is our speciality. We A/B test everything and embrace iterative optimization.
WE BOOK MEETINGS
Our business development team, who will lead your outreach efforts, has driven $8B+ in pipeline and $2.7B in exits. Our goal is to pique interest with qualified prospects and book meetings on your calendar. Think of us as the set up for the close.
This isn't recycled pipeline—we uncover revenue you didn’t even know existed. By mapping 23 million companies and 550 million contacts, we can see what is missing in your CRM and activate with precision outreach. The result: 100% additive pipeline and true net-new growth to your bottom line.
Ben Taft, CEO MIRa (backed by Sequoia, acquired by apple)
"I saw a very (very, very) positive ROIÂ working with them!"
Kate edwards, aws
"ground breaking AI for any sales team"
Director, Regional Partnership Strategy & Business Development, Live Nation
“enjoy qualified meetingS landing on Your calendar."
Vice President of Corporate partnerships
"the results speak for themselves"
andrew delbridge, tend ($198M raised)
Our origin story. Every sales leader knows that getting the meeting is the hardest part. Since 2009, our founder Derek Rey has been unlocking them—starting with a company that sold 24,000 brand endorsements to global leaders like Toyota, AMEX, Pepsi, Sony, and NBC. He later refined that approach in cybersecurity, leading GTM for a startup that exited for $1B in 2020. Since founding Demand Inc., that same framework—built on continuous iteration and improvement—has created 6 unicorns, unlocked $8B+ in client pipeline, and delivered product-market fit across startups, venture capital, and pro sports—where speed and ROI are everything.
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